Tech Students’ Attitudes to Different Functionality On a Learning and Knowledge Management Platform

نویسنده

  • Markus Forsberg
چکیده

This master thesis study explores technical students’ relation to perceived usefulness and ease of use of different functionality on a digital software platform for organising and structuring knowledge. The study investigates the relationship between perceived usefulness, ease of use and intention to continuously use the application while adding specific functionality and control aspects as motivational factors. The study is based on the Technology Acceptance Model (TAM) and the students were asked questions during a roughly 30 minutes long interview regarding their attitude towards different functionality and its usefulness. The measurement model was assessed and analysed using Structural Equation Modelling (SEM) with a PLS-SEM application. The results were in line with expectations; the perceived usefulness and ease of use were very important for the users’ intention to continue to use the application. In addition, the more advanced functionality has a significant effect on the motivation while user control is less significant. Key-words Technology Acceptance Model, TAM, Structural Equation Modelling, SEM, PLSSEM, Perceived Usefulness, PU, Ease of Use, EoU, motivation, control.

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تاریخ انتشار 2017